Free shipping available on all orders*

Support Store Locator
Sign In
To Colombia, Love EstebanTo Colombia, Love Esteban
To Colombia, love Esteban

To Colombia, love Esteban

Much like the country he comes from, Esteban's story is one of perseverance and hard work. After 13 years as a professional cyclist, he finally realized one of his lifelong dreams – winning the Colombian National championships.
FURSA: Part 2

FURSA: Part 2

On August 27th, 2022, Sule Kangangi tragically passed away during the Vermont Overland Race. This film was created to document Team Amani's story and continue the work that Sule started. Out of the tragedy comes the increased motivation to continue creating opportunities for underrepresented athletes in East Africa.
WALMSLEY: Part 3

WALMSLEY: Part 3

The journey is the destination... With this mindset, Jim makes sense of the disappointment of not reaching his goal. Dive into the mind of ultra runner Jim Walmsley as he pursues greatness in the journey of ultra running. If we do not go on the journey what have we really learned, how much have we grown, and is the result as sweet without some setbacks along the way?
It's Supposed To Be Fun

It's Supposed To Be Fun

"The pursuit of success is deeply personal, and for me, the goal is to enjoy myself and to have fun." The point of sport is often glorified as the winning moment, the epic sprints, and the photo finish. However, most of our time is spent in the pursuit, and that piece is often overlooked. "It's Supposed To Be Fun" is a new series that celebrates the stories in the communities of the biggest bike races across America, following Sarah Sturm and Ellen Campbell. It reminds us that it’s actually supposed to be fun.
WALMSLEY: Part 2

WALMSLEY: Part 2

The UTMB may be the Superbowl of ultra running. It draws large immense crowds and can be compared to the Boston Marathon for its international acclaim. The UTMB or the Ultra Trail de Mont Blanc takes place every year in August in Chamonix, in the French Alps.

OLD ENOUGH TO KNOW BETTER: Practice What You Preach

OLD ENOUGH TO KNOW BETTER: Practice What You Preach

After a season of puzzles and promise in 2021, Rab is back for another shot in 2022, a year older, maybe wiser, but one thing that has definitely changed is that he is now a full-time pro.
Open the Road: Certain Change

Open the Road: Certain Change

Episode Two of the Open the Road series explores the inevitability of change as it relates to the past, present, and future of women’s cycling. The Women’s Tour de France returns after 33 years of absence.
WALMSLEY: Part 1

WALMSLEY: Part 1

With the goal of being the first American male to win the Ultra-Trail Mont Blanc, Jim Walmsley is uprooting his home, his life, and his training routine in hopes of achieving what has never been done before.
Eight Epic Days

Eight Epic Days

Behind the wins, behind the goals, behind the marketing, and social media, is a human. What makes this human pursuit of greatness, press into the unknown, and challenge the status quo? This is the story of what makes an athlete tick and the journey to greatness. Telling a story of overcoming adversity, practicing perseverance, and celebrating the major and minor wins along the way.
Open the Road: Foundations

Open the Road: Foundations

Tune into the first episode of our newest series "Open the Road" where we meet the athletes and staff that make Team EF.
OLD ENOUGH TO KNOW BETTER: EPISODE 4

OLD ENOUGH TO KNOW BETTER: EPISODE 4

This is it. Starting back with his West Highland Way FKT, Rab has now been on an 18 month journey. What started as an idea, and went through various iterations of a fragile dream, has now become a very lucid reality. Rab will take to the start the line in Plymouth, on a course steeped in UK cycling folklore, against the best the nation has to offer. As the pressure mounts, it’s important to remember that this is a choice, and no matter the outcome, Rab is slowly proving to himself, and others, that dreams, in all their unfiltered chaos, are there to be chased.
OLD ENOUGH TO KNOW BETTER: EPISODE 3

OLD ENOUGH TO KNOW BETTER: EPISODE 3

With 11 days until the British XC champs, Rab decides to mix things up. His physical shape is looking good - the numbers don’t lie - but what about the mental preparations? Riding an indoor skatepark might not seem like ideal preparation for a national xc championship, but as we find out from some esteemed members of his cohort, fun can be just as beneficial as physical gains...
OLD ENOUGH TO KNOW BETTER: EPISODE 2

OLD ENOUGH TO KNOW BETTER: EPISODE 2

With a name like Rab, it’s not a long shot to assume that being Scottish carries a lot of pride. Glentress was built in the late 90’s and has proven to be an iconic destination for riders from around the world. From those just starting out on wheels, through to the cross country racers who use the Black route as a training benchmark, this forest has many tales to tell. Rab decides to tackle the Black route, and assess if he really is faster than he used to be.
OLD ENOUGH TO KNOW BETTER: EPISODE 1

OLD ENOUGH TO KNOW BETTER: EPISODE 1

In the first episode of this four part series, Rab takes a look back at where it all began, in the foothills of Fife, through to the crushing disappointment of the 2006 commonwealth games, and how that has led to where he is now, including his FKT on the West Highland way in 2020. He begins to ask the question, at 36, should he know better than to risk reliving past pains, or is chasing dreams always worthwhile?
CHASING THE TOUR

CHASING THE TOUR

Jack Thompson, ultra-endurance cyclist, completed his 2,200 mile journey across the 2021 Tour de France Route. After giving the Pro Peloton a 10 day head start, he still managed to cross the Champs Elysees ahead of the pack.
ABILITY

ABILITY

Ability is a short documentary film that shares the story of Team USA Paracyclist Clara Brown, exploring the obstacles she faces in pursuit of athletic greatness as a walking quadriplegic, and shifting the narrative around para-athletes.
FURSA | Opportunity

FURSA | Opportunity

Fursa is the Swahili word for opportunity. Together with Amani Racing, we are supporting athletes from East Africa with the opportunity to race against the top gravel riders in the World. Four elite cyclists have been chosen to come to the US and race SBT GRVL, BWR Asheville & Vermont Overland developing new pathways for athletes from East Africa to show their full potential.
MyRIVAL: Vanessa Foerster

MyRIVAL: Vanessa Foerster

Do you like the company you keep and who you are in the empty moments? Vanessa Foerster uses those moments to connect with her purpose, as an athlete and a human, to achieve her goals.
To The End of The Universe

To The End of The Universe

Being a mom is the greatest adventure of all time for Crystal Haggard; together on two wheels, she and her son Forest, navigate new territories and terrains all in the name of fun family bonding and new experiences.
West Highland Way: Rab Wardell's Record Attempt

West Highland Way: Rab Wardell's Record Attempt

Stretching from just outside the hustle of Scotland’s largest city, Glasgow, to the iconic highland town of Fort William, the 95 miles (153km) West Highland Way is a world-famous, multi-day traverse loved by walkers from around the world.
The Long Way Around

The Long Way Around

What we have here isn’t your typical bike trip. Four close friends ventured into the great woods of the American west to experience the land via bike.
ROAM Free: The South Downs Way

ROAM Free: The South Downs Way

Last summer 4 friends took on the South Downs Way - an ancient 100-mile ridge line that spans the southeast coast of England.
Wahoo Disciplines: Cross is Boss

Wahoo Disciplines: Cross is Boss

In the sport of professional cycling, to refer to a rider as a “Jack of all trades, master of none” would be anything but an insult.

SUPPORTING CONTENT

Hear it all direct from the athletes’ mouths; the stories, the struggles, the motivation & more.

BwB: Chris Burkard

Chris Burkard joins this week to talk about the new Wahoo film "The Long Way Around". Chris shares how the project came about, how it was filmed, and the powerful message that the film is sharing.

BwB: West Highland Way

This week Ian is joined by Rab Wardell, how recently set the fastest known time (FKT) on, the West Highland Way, in Scotland. Rab shares how his attempt came about, his preparation, and what is next.

BwB: The South Downs Way

The South Downs was the training ground of UK cycling legend Sean Yates, the third UK rider to wear the Yellow Jersey. Now his son Liam Yates carries on the tradition, joined by mates Neil Philips, Sophie Edmondson and Anna Mcleod.
South Downs Way