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There are endless challenges in this world...
each a different mountain to climb.

Is it the leader you’re trying to be?
Is it the inner voice that holds you back?
Is it a goal you reach for?

How do you choose which mountain to pursue?
We choose the one that matters most.
The one that pushes us highest,
The one we can’t turn away from.

In the end–when you realize your rival has been your ally, your mentor, and your motivator the whole time.

What is your rival?

"...It's always me trying to go faster, to go further, to go better than I've gone before. I'm my RIVAL."

- Heather Jackson

American Ironman World Record Holder

"..It's just an endless process, it really really keeps me chasing. Time is my RIVAL."

- Jan Frodeno

American Ironman World Record Holder

"MyRIVAL is weakness. Every single day I try to defeat it because it makes me a better person, a better athlete."

- Lionel Sanders

Ironman Champion




Tag #MyRIVAL or @wahoofitnessofficial to be featured. Terms and conditions apply.